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PHIX Doctor: 272X Revenue Growth

Performance Partnership | $5K → $1.36M Monthly | 4 Years | $12.6M+ Total Deployed

Starting Point

$5K

Monthly revenue

Peak Revenue

$1.36M

Monthly revenue

Growth Multiple

272X

Over 4 years

Total Deployed

$12.6M+

Lifetime revenue

The Challenge

PHIX Doctor came to us with $5,000/month in revenue and no clear path to scale. The challenge wasn't just low revenue—it was the absence of systematic infrastructure.

Key Problems:

  • • No attribution system—couldn't answer "What drove the last $100K?"
  • • Manual, reactive campaign management—no systematic approach
  • • Limited channel presence—no diversified revenue sources
  • • No growth infrastructure—everything depended on founder's time

Most consultants would have delivered a PowerPoint with recommendations. We did something different: we deployed the infrastructure ourselves, tied our compensation entirely to incremental revenue, and made the client's growth our growth.

The Approach

Performance-Based Partnership Model:

  • Zero upfront cost: Client paid $0 to start
  • Revenue-tied compensation: We got paid only on incremental revenue we generated
  • Infrastructure ownership: Everything we built was transferred to client
  • Full deployment: We built it, we deployed it, we proved it worked

Infrastructure Deployed:

  • • Attribution system—comprehensive tracking across all channels
  • • Multi-channel campaign infrastructure—Google, Meta, TikTok, email, SMS
  • • Automated reporting dashboards—real-time performance visibility
  • • Audience segmentation engine—RFM analysis, behavioral cohorts
  • • Creative testing framework—systematic ad iteration
  • • Email/SMS automation flows—abandoned cart, post-purchase, win-back

Every system was built to operate independently of us. The goal was never dependency—it was deployment of revenue-generating assets the client would own forever.

The Results

$5,000 → $1,360,000 monthly revenue (272X growth)

4-year timeline | $12.6M+ total revenue deployed | 100% infrastructure ownership transferred

Quantified Outcomes:

  • Revenue growth: From $5K/month to $1.36M/month peak
  • Channel diversification: Single channel → 6 revenue channels
  • Attribution clarity: 0% → 96% revenue attribution precision
  • Campaign scale: Manual management → 100+ concurrent campaigns
  • Timeline: 4 years of systematic deployment
  • Total deployed: $12.6M+ lifetime revenue generated

Client Investment:

$0 upfront. All compensation tied to incremental revenue performance. Client bore zero execution risk.

Infrastructure Ownership: Every system, every dashboard, every automation—100% transferred to client. They own it. They operate it. They benefit from it forever.

Growth Timeline

Year 1

Foundation & Attribution

$5K → $50K monthly

Built tracking infrastructure, deployed initial campaigns, established baseline performance

Year 2

Multi-Channel Expansion

$50K → $250K monthly

Scaled Google/Meta, launched TikTok, deployed email/SMS automation

Year 3

Optimization & Scale

$250K → $800K monthly

Advanced segmentation, creative testing framework, audience expansion

Year 4

Peak Performance

$800K → $1.36M monthly

Peak revenue achieved, full infrastructure transferred, sustainable operations

Key Learnings

1

Performance partnerships align incentives

When compensation is tied to outcomes, everyone wins. We took execution risk, client got results.

2

Infrastructure beats advice

Deployed systems generate revenue forever. PowerPoints don't. Build it, prove it works, transfer ownership.

3

Attribution is the foundation

You can't optimize what you can't measure. 96% attribution precision enabled systematic growth.

4

Systematic beats heroic

272X growth wasn't luck. It was systematic deployment of proven infrastructure, repeated across channels.

Want Similar Results?

Most brands don't qualify for performance partnerships. But if you do, we'll bet on your growth just like we bet on PHIX.

TNA Associates

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