We Got Burned Too
TNA Associates exists because the traditional consulting model is broken. We've been on both sides: as consultants burning out delivering advice that clients ignore, and as clients burning money on recommendations we couldn't execute.
So we built something different: deployed infrastructure, not advice.
Track Record
Revenue Deployed
$12.6M+
Lifetime client revenue
Peak Growth
272X
PHIX Doctor (4 years)
Productivity Ratio
1:6
AI-augmented output
Professional Background
PE Due Diligence Lead
Led technical due diligence for PE-backed marketing agency acquisition. Validated $50M+ ad spend portfolio, navigated iOS 14 transition, maintained 98% client retention through industry collapse.
$50M+ Managed Assets
Managed 100+ brand portfolio across e-commerce, D2C, and service businesses. Attribution systems, campaign infrastructure, and reporting frameworks at scale.
E-commerce Growth Specialist
Primary client (PHIX Doctor): $5K → $1.36M monthly revenue over 4 years. Performance-based partnership. Zero upfront cost. Full infrastructure ownership transferred.
Quantitative Finance Background
Pre-consulting: quantitative analyst background. Data-first mindset. Every claim is quantified. Every outcome is measurable. No anecdotes.
Why TNA Associates?
TNA = Transaction Infrastructure Laboratory. That's what we are: a lab that builds transaction infrastructure. Not advice. Not strategies. Not PowerPoints. Infrastructure that generates revenue.
The traditional consulting model doesn't work:
- • Consultants get paid whether they deliver or not → misaligned incentives
- • Recommendations aren't deployments → clients can't execute
- • Heroic execution doesn't scale → consultants burn out
- • No systematic methodology → every engagement reinvents the wheel
We fixed it:
- • Deploy infrastructure, not advice → clients own assets that generate revenue forever
- • Performance partnerships available → we bet on outcomes, not billable hours
- • Systematic methodology (The Gun) → repeatable, scalable, teachable
- • AI-augmented productivity → 1:6 ratio means we can deploy faster and cheaper
This model works. $12.6M+ deployed revenue proves it. Now we're scaling it via operator network (Phase 3).
Values & Approach
Infrastructure > Advice
We build it. We deploy it. We prove it works. Then we transfer ownership. No recommendations without deployment.
Quantified > Anecdotal
Every claim is quantified. Every outcome is measured. No vanity metrics. No stories without data.
Systematic > Heroic
Repeatable methodology beats individual heroics. The Gun is teachable, scalable, and proven.
Ownership > Dependency
Clients own the infrastructure. No licensing fees. No vendor lock-in. Complete independence.
Aligned > Transactional
Performance partnerships align incentives. We win when you win. No revenue lift? We don't get paid.
Compounding > Linear
Infrastructure generates revenue forever. Templates improve with each deployment. Knowledge compounds.
Three-Phase Operating Model
Proven at Individual Scale
$12.6M+ deployed. 272X peak growth. 1:6 productivity ratio. Performance partnerships validated. Methodology works.
Productization
Website launch. Methodology documentation (The Gun). Service tier productization. Operator qualification framework.
Operator Network
License methodology to qualified operators. Revenue share model. Client acquisition system. Network effects. Scale to 50-100 operators.
Work With Us
Whether you're a client needing infrastructure or an operator wanting to license The Gun, we want to hear from you.
